I .doc you will - Magazine + Poster

A5 Fanzine designed with Microsoft Word, 68 pages

You can order "I doc. you will!" for 6 Euros.

The last 25 years have rapidly changed the means of computer aided self-portrayal. "Individualization" is the product of this development - consumption stresses our uniqueness.

By explaining the principle of the "society of control", Gilles Deleuze describes a similar development. He points out the permanent transformation of traditional environments and a new understanding of work which becomes ubiquitous and effects society in all areas: economy replaces school, global capitalism supresses the territorial nation state. Motivation and life-long learning are today's keywords.
The "individual" has never been of such importance before.

In this regard it becomes interesting to examine the position of software such as Microsoft Word. Doesn't this software embody the character of the society of control? Not only is it permanently transforming, keeping itself up to date (just look at its latest features such as the HTML-editor). It also emphasizes the "individual" aspect by concentrating on more personal production. Look at templates for instance.

"I doc. you will" is seperated into three parts. In part one microsoft word introduces itself by describing its best features. The following part consists of a short text ("society of control") by french philosopher Gilles Deleuze. You have to read it - a key text of postmodern culture! Part three is a story about Bill Gates, Microsoft Word and the Snake of our "society of control". It's completely illustrated with Word itself. Have a look:

The Fanzine comes with this A3 Poster.