Neu! The Story About The Unidentified

Master Thesis, Merz-Akademie, Stuttgart

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Neu! Noveau! New! The NEW is placed at the sharp end of the capitalistic tactics and is a supporting pillar of our consumer society. But what does it promise? Are utopia and hope the right metaphors, or is it only about a sales promoting mechanism?
This paper delineates the NEW from a philosophic and cultural- historical perspective and focuses on its economic activity. Through eclectic researches the claim for a critical reception of the NEW is pushed forward.

Used metaphor: the NEW = the UFO
(not declarable with our metaphysics)

This mag tells you a mad story about a UFO
that tries to become the NEW (again).

In this magazine a metaphor (UFO) operating interdisciplinarily, refering to theoretical examinations as well as to our everyday life, sharpens the reception of the NEW - outlines the logic of the cultural NEWness production in a very special way.

84 Pages. Offset Black (Content) / Silkscreen Print (Cover). Support: Prof. Joost Botema.
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A friendly visitor helped me with my presentation.