Attention Design - Lecture at Merz Akademie
A lecture about (online) attention. Research: Google. Special Tag: Million Dollar Design
"a transfer of information is only completed when there is also a transfer of attention proceeding in the opposite direction." M.Goldhaber
The Course "Attention Design - Design Online Workflow" is based on the ideas of Michael. H. Goldhaber's "Attention Economy". Goldhaber recognized already in 1997 that attention will be the most important cultural resource:
"The real promise of the Web and the net and the like [...] is to help satisfy the ever more pressing desire attention. To get attention you must emit what is technically identifiable as information; likewise for information to be of any value, it must receive attention.“ Michael H. Goldhaber, The Attention Economy and the Net, 27.11.1997
The approach of this course is to develop different ideas about focusing and emerging attention - online. This could reach from designing homepages, blogs to netart projects - whatever gets attention or might be interesting to push this discourse forwards.
First Lesson: Make a unique email signature. It probably sounds easy but it's quite challenging. A journey in micro typographie. Email Signatures by Christoph Heller:
Different Final Projects: Ghosttown - The invisible gets tangible / The visible gets unseen. A project by Chris Heller, Arne Hübner, Theo Seeman & Daniel Stäbler. „It started the day Google Street View was launched in Germany and is aimed to put focus on blurred real estates in Stuttgart to contribute to the controversially discussed question of privacy in a Google age. We started at Killesberg, where a quite high amount of blurred houses is located and interestingly the bold and the beautiful live. Step by step every blurred house of Street View in Stuttgart should be built as 3D model and put back in a Google Earth KMZ file, while their shapes are not original but geared to their blur layers.“ Link
Twitter Happmeter by Ingo Kollek - The Happymeter is reading out the twitter feed (attention economy at its best) and compares emoticons like ":-)" or ":(" to calculate a happiness rate of 5 european citys. The screenshot shows an enormous happiness in Stuttgart after the election (and the win of the green party) on 27.03.2011. Link
Google Street Car Racing by Linus Suter is a excellent coding work. It‘s the first Google Street Car Simulator so far. As you might not really see a connection to the theme it is quite playing with you reception of information. Please drive the way from your home to your former and see how this little game is playing with your perspective of reception. Link
For more information about the course visit the website: Link
