Neu! The Story About The Unidentified
Neu! Noveau! New! The NEW is placed at the sharp end of the capitalistic tactics and is a supporting pillar of our consumer society. But what does it promise? Are utopia and hope the right metaphors, or is it only about a sales promoting mechanism?
This paper delineates the NEW from a philosophic and cultural- historical perspective and focuses on its economic activity. Through eclectic researches the claim for a critical reception of the NEW is pushed forward.
In this magazine a metaphor (UFO) operating interdisciplinarily, refering to theoretical examinations as well as to our everyday life, sharpens the reception of the NEW - outlines the logic of the cultural NEWness production in a very special way.